One of the unfortunate victims from the London riots was 89-year-old barber Aaron Biber. The elderly gentleman, who has built his shop for 41 years in Tottenham, was devastated to arrive at work Sunday morning, only to see that his shop had been smashed in and looted.
"They took petty things. Unbelievable. They took two cups, a kettle, sugar..." he told BBC News this morning (video interview viewable here). "I will probably have to close because I haven’t got insurance and I can’t afford the repairs."
Not if the Internet has anything to say about it.
Three interns from ad agency BBH Barns were touched by Biber's story and rushed in to help him. They set up a blog yesterday called Keep Aaron Cutting, where donors can help fund the repairs of his humble shop. Within 24 hours, they've already raised £31,157.44 GBP, which translates into a whopping $50,702.44! The blog runners have even hinted that if it is what Biber desires, leftover funds will be used to help other shops in the Tottenham area affected by the riots.
On this day alone, Biber has already filmed segments with BBC News, the Wall Street Journal and Canadian television, among other things. It seems that this single man's story has touched the entire world.
Spread the word and donate here! (USD accepted)
What do you think about this fundraising blog? Are they doing the right thing or should they be looking at the bigger picture?